Ronit Anderson
Marketing & Product Development Intern
Supported PR and marketing initiatives for international design brands through media research, press lists, social media planning, email marketing, sample coordination, and showroom support.
Hello, I'm
Renata !
I'm a BBA Strategic Design & Management student at Parsons with experience across public relations, luxury fashion, art, social media, and brand strategy. My work combines strategic thinking with creative execution to transform research, culture, and consumer insights into compelling brand concepts, communications, content, and experiences.
I'm particularly interested in fashion, luxury, beauty, hospitality, art, and lifestyle brands.
Based between New York & Mexico
My Education
Focus
Brand Strategy · Fashion Communication
Marketing · PR · Design Research
Parsons School of Design — The New School
BBA, Strategic Design & Management
Minor in Fashion Communication
New York, NY | Expected 2027
My studies combine strategic design, business, and fashion communication, developing my ability to understand consumers, identify market opportunities, and translate insights into compelling brand strategies, communications, and creative concepts.
My
Personal Skills
I combine strategic thinking, communication, and creative direction to develop brand experiences that are both visually compelling and strategically grounded. My skill set spans research, marketing, PR, content, and brand development.
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Brand & Strategy
Brand Strategy · Market Research · Consumer Insights · Competitive Analysis · Brand Positioning · Concept Development
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Marketing & PR
PR & Media Research · Press Lists · Social Media Strategy · Content Strategy · Email Marketing · Influencer Research
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Creative & Content
Creative Direction · Visual Storytelling · Campaign Concepts · Content Creation · Photography · Adobe Creative Suite · Canva
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Languages
Spanish — Native · English — Fully Fluent
My Work Experience
Experience across public relations, luxury fashion, contemporary art, and brand communications has shaped my understanding of how brands connect strategy, storytelling, and customer experience.
Eden Gallery
Gallery Intern
Supported day-to-day gallery operations, client experiences, artwork research, sales materials, and coordination within an international contemporary art environment.
Cerámica Suro
Contemporary Art Intern
Supported contemporary art and in-factory projects through artist coordination, project logistics, research, exhibition preparation, and installation support.
Project
Portfolio
A selection of projects spanning brand strategy, marketing, communications, creative direction, and design research exploring how insight and storytelling can shape meaningful brand experiences. Full portfolio ↗
01
Chilewich Nursery — Brand Extension
The brief: Given Chilewich as the assigned brand, identify a new market opportunity and develop a strategic brand extension while maintaining the brand's established identity, values, and design language.
The concept: I identified the nursery market as an opportunity to translate Chilewich's signature woven materials, durability, and sophisticated aesthetic into functional, design-led essentials for babies and modern families.
02
r.editions — Magazine Concept
The brief: Develop an editorial concept for a Gen Z audience that curates places, experiences, and cultural recommendations through a distinct personal point of view.
The concept: I created r.editions, an editorial platform designed to live across print and digital channels. The concept combines curated city recommendations, visual storytelling, and social content to create a recognizable lifestyle-focused editorial identity.
03
Monica Watanabe — Rebranding
The brief: Develop a more cohesive and elevated digital identity for Monica Watanabe while strengthening the brand's positioning across social media, product imagery, and lifestyle content.
The concept: I developed a refined visual direction centered on elevated comfort, everyday rituals, and lifestyle storytelling. The strategy extends beyond individual products to create a cohesive brand world across campaign imagery, packaging, social content, and product communication.
04
El Bar de Clío — Experience Design
The brief: Develop a new hospitality concept for Clío's that expands the brand experience while maintaining a sophisticated and recognizable identity.
The concept: I developed El Bar de Clío, an elevated bar concept centered on sophisticated hospitality, curated drinks, and a distinctive visual experience. The project combined consumer research, positioning, concept development, and brand strategy to create a cohesive extension of the existing brand.
05
On vs Veja — Value Chain Analysis
A comparative value chain analysis of On and Veja, examining how each brand balances growth, sustainability, supply chain, and brand positioning — and what that means for their competitive strategies.
More projects — luxury department stores research and more — in the full portfolio ↗